Key points at a glance
- Owners search with a location: “estate agent Bonn”, “sell house Mödling” or “property valuation Winterthur”.
- The Google Business Profile gets you onto the map, regional pages into the search results.
- Regional pages only work with real market knowledge, not with swapped town names.
- Reviews from sellers are one of the strongest signals for owners.
For estate agencies, Local SEO is particularly valuable because every single enquiry can be worth a lot. One additional sales mandate a year often covers the entire cost. At the same time, competition is high in many cities, and large networks and portals invest heavily in visibility. With the right measures, regional agencies can still be found in a targeted way.
Google Business Profile
The free profile decides whether you appear on the map. What matters:
- complete details on address, opening hours, phone and website,
- the primary category “Real estate agency”,
- real photos of the office and team,
- regular posts, for example on sold properties or market developments,
- answers to questions and reviews.
Regional pages with real market knowledge
Owners choose the agent who knows their market. Pages for your most important districts and towns show exactly that and at the same time capture searches with a location reference.
What belongs on a good regional page
- An assessment of the local market: demand, typical properties, development.
- Sold properties from this town, with the sellers’ consent.
- Your contact for the region, with a photo.
- A valuation request, pre-filled with the town.
- Local specifics, such as infrastructure, schools or new development areas.
What you should avoid
Dozens of pages with identical text and swapped town names bring little and can harm your entire website. Better ten good regional pages than a hundred interchangeable ones.
Reviews from sellers
Reviews from owners who sold with you are extremely convincing for other sellers. After every successful sale, politely ask for a Google review, without offering anything in return. Reply factually and personally.
Portals and directories by country
- Germany: ImmoScout24, Immowelt, Gelbe Seiten and Das Örtliche.
- Austria: willhaben, ImmoScout24.at and Herold.
- Switzerland: Homegate, ImmoScout24.ch, Newhome, local.ch and search.ch.
Keep your agent profile on the portals complete and linked to your website. Name, address and phone number must be identical everywhere.
Terminology by country
In Switzerland, owners often speak of a “Liegenschaft” and search for “Immobilienbewertung”. In Austria, “Immobilientreuhänder” is the official professional title, but people mostly search for “Makler”. In Vienna many search by district. Use the terms your target group actually uses.
Structured data and AI search
Schema markup of the type “RealEstateAgent” makes your company data unambiguous for search engines. Clear FAQs on the process and costs of a sale increase the chance of being named in AI answers. More under GEO / AI Search.
Read which other content convinces owners in our guide How to win more owners. Our offer can be found under Websites for real estate agents.
Free initial consultation
Get found as an estate agent in your region?
We check your website and Google profile and show you which regional pages are worthwhile. Free and without obligation.