Web design for trades: websites that win jobs from your region.
Modern websites for trade businesses with Local SEO, project gallery and enquiries in just a few clicks. So customers from your region find you on Google, in Google Maps and in AI search – and contact you directly. For heating, plumbing, electrical, roofing, carpentry, painting and construction.
Market and purchasing power
What a website can do for trade businesses
Whether a website pays off depends on enquiries, closing rate and order value. Below you can see the purchasing power in the four cities.
| City | Purchasing power per capita | Index (DE = 100) | City page |
|---|---|---|---|
| Berlin | €30,178 | 96.7 | Web Design Berlin → |
| Munich | €40,800 | 130.8 | Web Design Munich → |
| Hamburg | €33,019 | 105.9 | Web Design Hamburg → |
| Frankfurt am Main | €33,787 | 108.3 | Web Design Frankfurt am Main → |
Source: NIQ, Purchasing Power Germany 2026 (press release of 14 Jan 2026). Germany overall: €31,193 per capita. Purchasing power shows how much money a region has available for consumption. It is not proof that your specific service is in demand in that city.
Web design in your city
For trade businesses
Your customers search “near me”. Your website has to show up there.
What's included
Local SEO for your catchment area
Optimized Google Business Profile
Service pages for every trade
Project gallery with before/after
Enquiry in three steps
Click-to-call & WhatsApp
Careers page for skilled workers
Reviews visibly embedded
Built for full order books
Many businesses win jobs through referrals but are barely visible online. We build your website so that customers immediately understand your services, your service area and your references – and can call or enquire with one click. Mobile first, because many customers search on their smartphone while on the go. Our case studies from trades and construction show what this looks like.
What a trade business website needs today.
01
Service pages per trade
Dedicated pages for heat pumps, bathroom renovation, electrical installation and more. That way you get found for every service. Individual trades have their own industry pages: heating & plumbing, photovoltaics and construction companies.
02
Local SEO & Google Maps
Optimized Google Business Profile, clear location details and schema markup for more visibility in your region. We show how this works in detail on our SEO & Local SEO page.
03
Project gallery
Before/after images and short project reports that build trust and show your quality.
04
Quick enquiry
Short enquiry form with photo upload, click-to-call and WhatsApp. No hurdles.
05
Recruiting
Careers page and job ads that appeal to skilled workers and apprentices from the region.
06
Reviews & seals
Google reviews, master craftsman status, guild and manufacturer seals placed clearly.
Trade business websites for Germany, Austria and Switzerland.
01
Germany
Master craftsman status, entry in the trade register and guild membership build trust and belong visibly on the website. In the legal notice we name the responsible chamber of crafts. People usually search by trade and city, e.g. “electrician Bielefeld”.
02
Austria
In Austria, master craftsman status, trade licence and WKO membership count. We state the trade licence details correctly in the legal notice and use the terms customers search for there, e.g. “Installateur” instead of “Sanitär” or “Tischler” instead of “Schreiner”.
03
Switzerland
In Switzerland customers request an “Offerte”, not a cost estimate. We label forms and buttons accordingly, list your service area by municipality and canton and show memberships in associations such as suissetec or the Swiss Master Builders Association.
04
Data protection & domain
In Germany and Austria the GDPR applies, in Switzerland the revised Data Protection Act (revFADP). We align forms, cookie banners and hosting accordingly. If you wish, the website runs on your .de, .at or .ch domain.
05
Local directories
In addition to the Google Business Profile, consistent entries in each country's directories count: Gelbe Seiten and Das Örtliche in Germany, Herold and WKO Firmen A-Z in Austria, local.ch and search.ch in Switzerland. Name, address and phone number must be identical everywhere.
06
Prices in euros and CHF
Our fixed prices apply in all three countries. We invoice in euros; as a guide for Switzerland: Starter from €1,490 (approx. CHF 1,400), Business from €2,990 (approx. CHF 2,800), Growth from €5,990 (approx. CHF 5,600). Converted at the daily exchange rate.
Typical trade website vs. a website that wins jobs
Typical | With WPressProfis
Mobile
Barely usable on a phone
✓ Mobile first, loads fast
Visibility
Only findable by company name
✓ Found for service + location
Services
One page for everything
✓ Dedicated page per service
Trust
Stock photos
✓ Real projects and reviews
Enquiry
Only a phone number in the legal notice
✓ Call, WhatsApp and form
Skilled workers
No careers page
✓ Recruiting page for applicants
Price
Fixed price instead of timesheets.
Analysis
Structure
Design
Local SEO
Launch
Website for trade businesses
from €1,490
one-time, incl. VAT
Up to 5 pages, mobile first
included
Basic on-page SEO
included
Contact form & click-to-call
included
Maintenance & Hosting
from €30/month
For service pages per trade, Local SEO and copywriting we recommend the Business package from €2,990. You receive the exact fixed price after the initial call.
How your website is built.
1. Initial call & analysis
We clarify services, service area and goals and check how you are currently found on Google.
2. Structure & content
We plan service pages and copy based on real search queries from your region and include photos of your projects. Our guide Trade business website: 10 elements that bring enquiries shows which content works best.
3. Design & development
We design and develop the website mobile-optimized in WordPress, including Local SEO and schema markup.
4. Launch & support
After your approval the website goes live. If you wish, we take care of updates, backups and hosting.
Frequently asked questions
How much does a website for a trade business cost?
A Starter website with up to 5 pages starts at €1,490 incl. VAT. For several service pages, Local SEO and copywriting we recommend the Business package from €2,990. You always receive a fixed price. You can find all packages on our pricing page. More in our guide How much does a trade business website cost?
How long does it take to build?
That depends on the scope. A smaller website is usually live within a few weeks once content and photos are available. We set the exact schedule in the initial call.
Do I have to write the copy myself?
No. We write the copy based on a short conversation about your services. You review and approve.
Will I be found on Google Maps?
We optimize your Google Business Profile and link it to the website. Nobody can guarantee a specific ranking. But complete information, matching service pages and real reviews significantly improve your chances. Read how you can help yourself in our guide Local SEO for trades.
Can I edit the website myself later?
Yes. Your website runs on WordPress. You can change texts, images and projects yourself, or leave it to us as part of maintenance from €30 per month.
Do you also work for trade businesses in Austria and Switzerland?
Yes. We support businesses across the DACH region remotely via video call, email and WhatsApp. We adapt the copy to each country's terminology, e.g. “Installateur” in Austria or “Offerte” in Switzerland.
Are prices also available in Swiss francs?
We invoice in euros. As a guide, the Starter package from €1,490 currently corresponds to approx. CHF 1,400, the Business package from €2,990 to approx. CHF 2,800. You'll see the exact amount in your fixed-price quote.
Which trades do you build websites for?
Among others for electrical, plumbing and heating, roofing, painting, carpentry and joinery, tiling, landscaping as well as construction and drywall. For some trades we have dedicated pages with examples: heating & plumbing, photovoltaics and construction companies.
Request a project: your trade business website.
Tell us briefly which services you offer and which area you cover. You'll receive an initial assessment with fixed-price guidance within one business day.
More jobs from your region?
Tell us which services you offer and where your customers are. You'll get an honest assessment and a fixed-price quote.
✓ Free & no obligation
✓ Reply within 24 h
✓ Personal point of contact
