SEO is not an extra. SEO belongs in web design.
Many websites are built first and optimized for search engines afterwards. We work the other way round: SEO is part of the website architecture from the start.
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SEO web design
Ten building blocks included from the start.
01
Keyword research
Which terms your customers really search for.
02
SEO structure
A site architecture that organizes topics clearly.
03
Internal linking
Channel relevance through the website deliberately.
04
Schema markup
Organization, LocalBusiness, Service, FAQ.
05
Technical SEO
Indexing, canonicals, sitemaps, clean URLs.
06
Meta titles
Click-worthy titles for every page.
07
Meta descriptions
Descriptions that invite the click.
08
Core Web Vitals
Fast load times as a ranking factor.
09
Local SEO
Google Business Profile, location pages, reviews.
10
Structured data
Content that search engines understand unambiguously.
Local SEO
First choice in your region.
83% of consumers read reviews of local businesses on Google (BrightLocal, 2025). We make sure you get found there – and make a strong impression.
Google Business Profile
Complete, well maintained and linked to your website.
Location pages
A dedicated page for every city you serve.
Reviews
A simple process for collecting more reviews.
Local content
References and projects with a regional connection.
Free download · PDF
Local SEO checklist: 20 points for more enquiries from your region
✓
Fully optimize your Google profile
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Build location pages the right way
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More reviews – without the effort
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How we implement SEO for businesses.
01
SEO audit
Technology, content, linking and competition: we show where your website stands today and which levers have the biggest impact.
02
Keyword strategy
Search terms with real enquiry potential, sorted by service, region and purchase intent – not by search volume alone.
03
Site architecture
One strong page per topic instead of many weak ones. Internal linking leads visitors and Google to your most important pages. We show what such a structure looks like for heating & plumbing businesses, dentists and real estate agents, for example.
04
Technical SEO
Load time, Core Web Vitals, indexing, canonicals, sitemaps and structured data are set up properly.
05
Local SEO
Google Business Profile, consistent company data, regional service pages and reviews for more visibility in your region. The case studies ELAN AG and Gashi Montagen show how this works in practice.
06
Measure & optimize
Search Console and Analytics show which pages bring in enquiries. Based on that, we keep optimizing.
Frequently asked questions
How long does it take for SEO to work?
First improvements are often visible after a few weeks. Stable rankings in competitive fields usually take several months. Competition, starting point and content quality are decisive.
What is the difference between SEO and Local SEO?
SEO improves your visibility on Google in general. Local SEO focuses on searches with a location reference such as “near me” or a city name, on Google Maps and your Business Profile. Practical tips for local businesses can be found in our guide Local SEO for trades.
Do I need GEO in addition to SEO?
SEO ensures visibility on Google, GEO ensures that ChatGPT, Gemini or Perplexity know and recommend your business. The fundamentals overlap strongly: clear content, clean structure and structured data. More in our guide GEO vs. SEO.
Can you guarantee position 1 on Google?
No – nobody serious can. We guarantee clean implementation, transparent reports and measures focused on measurable enquiries.
How much does SEO cost?
SEO fundamentals are included in every website package. The effort for ongoing optimization depends on competition and goals. Our free website check is a good starting point. You can find all packages on our pricing page.
Where do you stand on Google?
We check your rankings, your Google profile and the technical foundation of your website – free of charge and with concrete recommendations.
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