SEO copy and B2B content that turns expertise into enquiries.
Service pages, expert articles and landing pages for businesses: based on your expertise, researched with AI and written by humans. For decision-makers who compare before they enquire.
Human + AI
AI researches. Humans write. You approve.
AI supports us with
Topic & keyword research
Search intent analysis
Competitor comparison
Outline & topic clusters
Questions from search
Internal linking
Structured data
Updating old content
Your expertise remains the source
We talk to your experts, evaluate documents and turn them into copy in your voice. Every statement is checked, nothing is made up, and you approve every text before publication.
The content we write for your business.
01
Service pages
A dedicated page for each service that clearly explains benefits, process and areas of application.
02
Industry & location pages
Targeted pages for target industries and regions, without duplicate content.
03
Expert articles & guides
Answers to your customers' questions, built as topic clusters.
04
FAQ & glossary
Clear answers that Google and AI systems understand directly.
05
Case studies
Projects with starting point, solution and result, agreed with your clients.
06
Meta data & snippets
Page titles and descriptions that invite the click in search.
Typical B2B copy vs. copy that brings in enquiries
Typical | With WPressProfis
Audience
Addressing everyone at once
✓ Decision-makers and specialist departments
Language
Buzzwords like “innovative”
✓ Concrete services and benefits
Search intent
Keywords without context
✓ Answers to real search queries
Structure
Long blocks of text
✓ Headings, lists, FAQs
Trust
No evidence
✓ References and contacts
Next step
No clear call to action
✓ Matching enquiry on every page
Price
Transparent prices per page in a website project.
Research
Outline
Copy
Meta data
Your approval
Content & Copywriting
€60
per page in a website project
Topic & keyword research
included
Copy written by humans
included
Meta data & internal links
included
Your approval
before publication
For guide series and ongoing content support you receive a fixed-price quote after the initial call.
How your content is created.
1. Initial call & topic plan
We clarify goals, audiences and services and derive a topic plan with keywords and priorities.
2. Expert input
Via video call or questionnaire we capture your experts' knowledge so the copy really sounds like you.
3. Copy & SEO
We write the copy and optimize structure, meta data and internal linking for Google and AI search.
4. Approval & publication
You review, we incorporate changes and, if you wish, publish the copy directly in WordPress.
Frequently asked questions
Do you write the copy with AI?
AI supports us with research, keyword analysis and outlines. The copy is written, fact-checked and adapted to your tone by our team. You approve every text before publication.
Can you handle complex specialist topics?
Yes. The basis is your documentation and a conversation with your experts. In regulated industries such as healthcare, law firms or financial services we observe the applicable advertising rules. Professional approval lies with you. Examples are websites for medical practices, dentists and tax advisors.
Do you also optimize existing copy?
Yes. We review your existing pages using Google Search Console data and specifically rework the pages that already get impressions but bring too few clicks or enquiries. This is part of our work for SEO & Local SEO.
Is the copy also suitable for AI search?
Yes. Clear answers, FAQ structures and unambiguous information about your business increase the chance that Google AI Overviews, ChatGPT or Perplexity use your content as a source. More on our GEO / AI Search page.
How much does a text cost?
Within a website project we charge €60 per page incl. VAT. For guide series and ongoing content support you receive a fixed-price quote after the initial call.
Ready for copy that shows your expertise?
Tell us which services and audiences are in focus. You'll receive a topic proposal and a transparent fixed-price quote.
✓ Free & no obligation
✓ Reply within 24 h
✓ Personal point of contact
