Key points at a glance
- A professional practice website from an agency usually costs between €1,500 and €6,000.
- Cost drivers are the number of service pages, copywriting, online booking and prescription forms.
- Ongoing costs include hosting, maintenance and, where applicable, booking software.
- A good website often pays for itself simply by relieving the phone.
Anyone planning a new website for their practice receives quotes that differ many times over. That’s because “practice website” covers very different services: from a digital business card to a website that handles appointments, prescription requests and applications in a structured way. This guide shows what the costs depend on.
Price ranges for practice websites
The following figures are guide values for professionally built WordPress websites:
- Small practice website (up to 5 pages): approx. €1,500 to €2,500. Home page, services, team, opening hours and directions, mandatory pages.
- Practice website with service pages and online services (8 to 15 pages): approx. €3,000 to €5,000. Dedicated pages per specialty, booking, prescription form, Local SEO.
- Medical centre, group practice or several locations: from approx. €6,000. Location and doctor pages, careers section, possibly several languages.
At WPressProfis, fixed prices start at €1,490 for the Starter package, €2,990 for Business and €5,990 for Growth. For most practices we recommend the Business package. Details on our pricing page.
What influences the price
Service pages
Every service with its own page, such as preventive care, vaccinations or travel medicine, needs its own copy. But these pages bring precisely the patients searching for them and answer questions that would otherwise end up on the phone.
Copywriting
Copy for medical practices must be understandable, medically correct and worded within the Healthcare Advertising Act and professional codes. Writing it yourself saves money but takes a lot of time. Within a project we charge €60 per page; professional approval lies with you.
Online services
Integrating an existing booking system, such as Doctolib, is usually done quickly. A dedicated form for repeat prescriptions and referrals with encrypted transmission increases the effort somewhat but saves your team time every day.
Recruiting
Medical assistants and doctors are scarce. A careers page with real team photos and clear information on working hours is an additional item, but often pays off with a single filled position.
Ongoing costs
- Domain and hosting: approx. €10 to €30 per month for fast, secure hosting.
- Maintenance: updates, backups and security monitoring. Our maintenance & hosting starts at €30 per month.
- Booking software: a monthly amount depending on the provider, often independent of the website.
- Optional: changes to opening hours and team by us, new guide content or ongoing SEO.
Costs in Austria and Switzerland
In Austria, prices are similar to Germany. Pay attention to suitable terms such as “Ordination” and “Ordinationszeiten”, a clear presentation of contracted or private doctor status and a legal notice in line with Austrian requirements.
In Switzerland, agency prices are usually higher. Our fixed prices apply in all three countries and are invoiced in euros. As a guide, the Business package currently corresponds to approx. CHF 2,800.
Checklist for quotes
- Fixed price or billing by effort?
- Are copy, photos and mandatory pages included?
- Are booking and prescription forms integrated in a privacy-compliant way?
- Can you change opening hours and holidays yourself?
- What do hosting and maintenance cost after launch?
Our page Websites for medical practices shows which scope makes sense for your practice.
Free initial consultation
How much will your practice website cost?
Tell us briefly how your practice works and where things get stuck on the phone. You'll receive an assessment and a fixed-price quote within one business day.