Case study · Mobile animal naturopathy
Göppingen district
Staufen THP: redesign for more appointment requests with Local SEO & GEO
1 click
to the appointment request or call
4
steps: process clearly explained
GEO
optimized for ChatGPT, Gemini & Co.
6
towns in the service area around Göppingen
The starting point
Nathalie Wahl treats horses on a mobile basis in the Göppingen district with osteopathy, physiotherapy, naturopathy and device-based therapy. The previous website had grown over many years: lots of valuable expertise, but an outdated design, long text pages and appointments only by phone or email. For horse owners it was hard to see what was offered, where treatments take place and how to get an appointment.
Our approach
We redesigned the website in calm natural tones and aligned it with appointment requests: “Request appointment” appears in the header, the intro and the closing of every page, with direct calling on mobile. The therapies are structured into osteopathy, physiotherapy and further therapies, and the process is explained in four steps. A clearly named service area with six towns, transparent prices and FAQs with concrete answers on duration, costs, travel and region take care of local rankings and AI search. The real photos and texts from the old website were carried over.
Before and after: what specifically changed.
LEAD GENERATION
Request an appointment on every page
Before: “Call me or send an email” at the bottom of the page. Now: “Request appointment” in the header, the intro and the closing of every page.
MOBILE
Call with one tap
Before: a design from the pre-smartphone era. Now: mobile-optimized, with a direct call and appointment button.
LOCAL SEO
Service area clearly named
Before: only the address in Göppingen. Now: Göppingen, Schwäbisch Gmünd, Geislingen, Kirchheim unter Teck and Esslingen as the service area.
GEO
Answers for AI assistants
Before: knowledge spread across long text pages and news. Now: FAQs with concrete answers on duration, prices, travel and region.
SERVICES
Three sections instead of a flood of pages
Before: many individual therapy pages. Now: osteopathy, physiotherapy and further therapies clearly structured, with details where needed.
TRANSPARENCY
Prices and process out in the open
Before: prices hard to find. Now: price overview, travel costs and a four-step process at a glance.
What other practices and therapists can take away.
01
One clear next step
“Request appointment” is visible on every page. Visitors don't have to search for how to get in touch, and on mobile one tap is enough to call.
02
Structure services clearly
Instead of many individual pages there are three clear sections. That way animal owners quickly find the right therapy and read on if needed.
03
Explain the process
Enquiry, on-site appointment, treatment, follow-up: people who know the process are more likely to enquire. That takes away uncertainty, especially for first-time clients.
04
Name the service area explicitly
Göppingen, Schwäbisch Gmünd, Geislingen, Kirchheim unter Teck and Esslingen are on the page. That helps Google and AI assistants with regional classification.
05
Answer prices and questions openly
Transparent prices and FAQs on duration, travel and follow-up treatment answer the questions that would otherwise be asked on the phone.
06
Use existing content
Real photos and years of expertise from the old website were carried over. That is more credible than stock images and strengthens the expertise.
Frequently asked questions
Why is a redesign worthwhile for a small practice?
Because the website is often the first point of contact. A clear design, understandable services and a visible path to an appointment decide whether prospects call or keep searching. For practices treating people we have a dedicated page: Websites for physiotherapy.
How does a mobile practice get found locally on Google?
Mobile businesses often have no walk-in customers at their location. That makes a clearly named service area, a well-maintained Google Business Profile with a service area and content that connects region and services all the more important. We show how this works in detail on our SEO & Local SEO page.
What does GEO bring an animal naturopathy practice?
GEO (Generative Engine Optimization) ensures that AI assistants such as ChatGPT or Gemini can understand and recommend the practice. This requires concrete answers on therapies, process, prices and service area. More on our GEO / AI Search page.
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