Case study · Photovoltaics quote portal
Canton of Zurich
Photovoltaik Zürich: quote portal for solar systems with Local SEO & GEO
16
regional pages in the Canton of Zurich
15
guides on costs, subsidies & technology
4
steps to the quote request
GEO
14 FAQs for ChatGPT, Gemini & co.
The starting point
Anyone planning a solar system in the Canton of Zurich searches for costs, subsidies and reputable providers in their municipality. The goal was a new quote portal that captures exactly these searches and connects homeowners with regional specialists for photovoltaics, battery storage and heat pumps. Enquiries should arrive complete enough for specialists to prepare a quote directly.
Our approach
We conceived and built the portal on WordPress. Its centrepiece is a four-step quote form covering property type, roof shape, extras such as storage or heat pump, timing and contact details, complemented on mobile by a fixed “Request a quote” bar. 16 regional pages from the city of Zurich to Winterthur, Uster and Horgen take care of local rankings. 15 guide articles and 14 FAQs with guide prices and subsidy information answer the questions people ask Google and AI assistants. Specialists have their own area with registration and login. Our approach for solar installers: Websites for solar businesses.
What makes the portal stand out.
LEAD GENERATION
Quote in about 2 minutes
A four-step form asks for everything specialists need for a quote. A quick start right at the entry lowers the threshold.
LOCAL SEO
One page per region
16 regional pages such as Zurich, Winterthur, Uster, Wetzikon, Bülach, Kloten, Horgen and Küsnacht meet searchers in their municipality.
CONTENT
A guide for every question
15 articles on costs, battery storage, feed-in tariffs, subsidies, system size and combination with a heat pump.
GEO
Answers for AI search
14 FAQs as FAQPage markup, guide prices in CHF and clear subsidy information give ChatGPT, Gemini and co. quotable facts.
TWO TARGET GROUPS
Homeowners and specialists
Customer login for enquirers, a separate area with registration for solar installers. That way the network of partner businesses grows too.
TRUST
Transparent and without obligation
A maximum of three specialists, data only for the enquiry, guide values instead of bait prices and a clear note on manufacturer names.
What other portals and providers can take away.
01
Step-by-step form
Several short steps feel faster than one long form and still deliver all the information for a quote.
02
Take regions seriously
Dedicated pages for cities and regions with real references such as municipalities and energy suppliers capture local searches.
03
Show costs openly
Guide values in CHF answer the most important question immediately. That builds trust and leads to better-prepared enquiries.
04
Guides as an entry point
Many visitors arrive via questions like “Is photovoltaics worth it?”. Good guides lead them straight to the form.
05
Combine instead of separating
Photovoltaics, storage, wallbox and heat pump are considered together. That matches the real decision homeowners make.
06
Facts for AI search
FAQs, figures and clear terms make content quotable for ChatGPT and Gemini – a growing channel for enquiries.
Frequently asked questions
How does a quote portal win enquiries?
Through search queries with clear intent, such as “photovoltaics quote Zurich” or “solar system cost Winterthur”. Regional and guide pages capture these searches, and the step-by-step form turns them into enquiries.
Why so many regional pages?
Homeowners search with their town. Dedicated pages for cities and regions with local references rank better than a general page for the whole canton. We show how this works in detail on our SEO & Local SEO page.
What does GEO bring a portal?
AI assistants increasingly answer questions on costs and subsidies directly. With clear FAQs, guide values and structured data, the portal gets cited there as a source. More on our GEO / AI Search page.
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