{"id":967,"date":"2026-10-09T16:31:12","date_gmt":"2026-10-09T14:31:12","guid":{"rendered":"https:\/\/wpressprofis.de\/case-study-elan-ag\/"},"modified":"2026-10-09T16:31:12","modified_gmt":"2026-10-09T14:31:12","slug":"case-study-elan-ag","status":"publish","type":"page","link":"https:\/\/wpressprofis.de\/en\/case-study-elan-ag\/","title":{"rendered":"Case Study ELAN AG"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"967\" class=\"elementor elementor-967 elementor-634\" data-elementor-post-type=\"page\">\n\t\t\t\t<section class=\"elementor-element elementor-element-c99c858 e-con e-atomic-element e-flexbox-base e-default-section wpp-page-hero-white \" data-id=\"c99c858\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c99c858\" data-e-type=\"e-flexbox\" data-id=\"c99c858\">\n    <div class=\"elementor-element elementor-element-77516d1 e-con e-atomic-element e-flexbox-base e-default-div wpp-container \" data-id=\"77516d1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"77516d1\" data-e-type=\"e-flexbox\" data-id=\"77516d1\">\n    <nav class=\"elementor-element elementor-element-ce3c7a6 e-con e-atomic-element e-flexbox-base e-default-nav wpp-crumbs \" data-id=\"ce3c7a6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ce3c7a6\" data-e-type=\"e-flexbox\" data-id=\"ce3c7a6\">\n    \t\t\t<p class=\"wpp-crumb e-paragraph-base e-default-p\" data-interaction-id=\"0df1268\" data-e-type=\"widget\" data-id=\"0df1268\"><a href=\"\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tHome\n\t<\/a><\/p>\n\t\t\t\t\t<p class=\"wpp-crumb e-paragraph-base e-default-p\" data-interaction-id=\"310e826\" data-e-type=\"widget\" data-id=\"310e826\">\/<\/p>\n\t\t\t\t\t<p class=\"wpp-crumb e-paragraph-base e-default-p\" data-interaction-id=\"330ca07\" data-e-type=\"widget\" data-id=\"330ca07\"><a href=\"\/en\/case-studies\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tCase Studies\n\t<\/a><\/p>\n\t\t\t\t\t<p class=\"wpp-crumb e-paragraph-base e-default-p\" data-interaction-id=\"ffd10e7\" data-e-type=\"widget\" data-id=\"ffd10e7\">\/<\/p>\n\t\t\t\t\t<p class=\"wpp-crumb-current e-paragraph-base e-default-p\" data-interaction-id=\"d78e86d\" data-e-type=\"widget\" data-id=\"d78e86d\">ELAN AG<\/p>\n\t\t\n<\/nav>\n<div class=\"elementor-element elementor-element-74ea919 e-con e-atomic-element e-flexbox-base e-default-div wpp-row \" data-id=\"74ea919\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"74ea919\" data-e-type=\"e-flexbox\" data-id=\"74ea919\">\n    \t\t\t<p class=\"wpp-kicker e-paragraph-base e-default-p\" data-interaction-id=\"f58e178\" data-e-type=\"widget\" data-id=\"f58e178\">Case study \u00b7 Plumbing, heating &amp; photovoltaics<\/p>\n\t\t\t\t\t<p class=\"wpp-tag-mono e-paragraph-base e-default-p\" data-interaction-id=\"ae48cce\" data-e-type=\"widget\" data-id=\"ae48cce\">Canton of Zurich<\/p>\n\t\t\n<\/div>\n\t\t\t<h1 data-interaction-id=\"9245ad8\" class=\"wpp-h1 e-9245ad8-sm e-heading-base e-default-h1\" data-e-type=\"widget\" data-id=\"9245ad8\">ELAN AG: redesign for more quote requests with Local SEO &amp; GEO<\/h1>\n\t\t<div class=\"elementor-element elementor-element-ec88ea1 e-con e-atomic-element e-flexbox-base e-default-div wpp-media-cinema wpp-mt-40 \" data-id=\"ec88ea1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ec88ea1\" data-e-type=\"e-flexbox\" data-id=\"ec88ea1\">\n    \t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-default-img wpp-img-fill\" data-interaction-id=\"ee29218\" data-e-type=\"widget\" data-id=\"ee29218\" id=\"630\" src=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-desktop.webp\" width=\"1440\" height=\"860\" srcset=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-desktop.webp 1440w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-desktop-300x179.webp 300w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-desktop-1024x612.webp 1024w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-desktop-768x459.webp 768w\" alt=\"ELAN AG Website Startseite: Sanit\u00e4r, Heizung, Photovoltaik und L\u00fcftung im Kanton Z\u00fcrich\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-65c27bf e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-grid-4 wpp-mt-40 \" data-id=\"65c27bf\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"65c27bf\" data-e-type=\"e-flexbox\" data-id=\"65c27bf\">\n    <div class=\"elementor-element elementor-element-316805f e-con e-atomic-element e-flexbox-base e-default-div wpp-tile \" data-id=\"316805f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"316805f\" data-e-type=\"e-flexbox\" data-id=\"316805f\">\n    \t\t\t<p class=\"wpp-kpi-xl e-paragraph-base e-default-p\" data-interaction-id=\"5cf9d5a\" data-e-type=\"widget\" data-id=\"5cf9d5a\">3<\/p>\n\t\t\t\t\t<p class=\"wpp-body-sm e-paragraph-base e-default-p\" data-interaction-id=\"4619c13\" data-e-type=\"widget\" data-id=\"4619c13\">ways to enquire: quote, call, question<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d8efea2 e-con e-atomic-element e-flexbox-base e-default-div wpp-tile \" data-id=\"d8efea2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d8efea2\" data-e-type=\"e-flexbox\" data-id=\"d8efea2\">\n    \t\t\t<p class=\"wpp-kpi-xl e-paragraph-base e-default-p\" data-interaction-id=\"3455cd5\" data-e-type=\"widget\" data-id=\"3455cd5\">12<\/p>\n\t\t\t\t\t<p class=\"wpp-body-sm e-paragraph-base e-default-p\" data-interaction-id=\"4f963b6\" data-e-type=\"widget\" data-id=\"4f963b6\">towns in the Zurich &amp; Winterthur service area<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-b631bed e-con e-atomic-element e-flexbox-base e-default-div wpp-tile \" data-id=\"b631bed\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b631bed\" data-e-type=\"e-flexbox\" data-id=\"b631bed\">\n    \t\t\t<p class=\"wpp-kpi-xl e-paragraph-base e-default-p\" data-interaction-id=\"48c5963\" data-e-type=\"widget\" data-id=\"48c5963\">GEO<\/p>\n\t\t\t\t\t<p class=\"wpp-body-sm e-paragraph-base e-default-p\" data-interaction-id=\"9df46b2\" data-e-type=\"widget\" data-id=\"9df46b2\">optimized for ChatGPT, Gemini &amp; Co.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-faffbfe e-con e-atomic-element e-flexbox-base e-default-div wpp-tile \" data-id=\"faffbfe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"faffbfe\" data-e-type=\"e-flexbox\" data-id=\"faffbfe\">\n    \t\t\t<p class=\"wpp-kpi-xl e-paragraph-base e-default-p\" data-interaction-id=\"418d344\" data-e-type=\"widget\" data-id=\"418d344\">4<\/p>\n\t\t\t\t\t<p class=\"wpp-body-sm e-paragraph-base e-default-p\" data-interaction-id=\"6977fc3\" data-e-type=\"widget\" data-id=\"6977fc3\">service areas incl. new photovoltaics<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-15be503 e-con e-atomic-element e-flexbox-base e-default-section wpp-section-white \" data-id=\"15be503\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"15be503\" data-e-type=\"e-flexbox\" data-id=\"15be503\">\n    <div class=\"elementor-element elementor-element-847e88c e-con e-atomic-element e-flexbox-base e-default-div wpp-case-grid \" data-id=\"847e88c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"847e88c\" data-e-type=\"e-flexbox\" data-id=\"847e88c\">\n    <aside class=\"elementor-element elementor-element-f1ac440 e-con e-atomic-element e-flexbox-base e-default-aside wpp-meta-list \" data-id=\"f1ac440\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f1ac440\" data-e-type=\"e-flexbox\" data-id=\"f1ac440\">\n    <div class=\"elementor-element elementor-element-6f36cc8 e-con e-atomic-element e-flexbox-base e-default-div wpp-stack \" data-id=\"6f36cc8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6f36cc8\" data-e-type=\"e-flexbox\" data-id=\"6f36cc8\">\n    \t\t\t<p class=\"wpp-mono e-paragraph-base e-default-p\" data-interaction-id=\"0b6e5e5\" data-e-type=\"widget\" data-id=\"0b6e5e5\">CLIENT<\/p>\n\t\t\t\t\t<p class=\"wpp-strong wpp-mt-4 e-paragraph-base e-default-p\" data-interaction-id=\"68ff45b\" data-e-type=\"widget\" data-id=\"68ff45b\">ELAN AG<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c820598 e-con e-atomic-element e-flexbox-base e-default-div wpp-stack \" data-id=\"c820598\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c820598\" data-e-type=\"e-flexbox\" data-id=\"c820598\">\n    \t\t\t<p class=\"wpp-mono e-paragraph-base e-default-p\" data-interaction-id=\"72ad74b\" data-e-type=\"widget\" data-id=\"72ad74b\">INDUSTRY<\/p>\n\t\t\t\t\t<p class=\"wpp-strong wpp-mt-4 e-paragraph-base e-default-p\" data-interaction-id=\"2ca61f5\" data-e-type=\"widget\" data-id=\"2ca61f5\">Plumbing, heating, photovoltaics &amp; ventilation<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5da19e7 e-con e-atomic-element e-flexbox-base e-default-div wpp-stack \" data-id=\"5da19e7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5da19e7\" data-e-type=\"e-flexbox\" data-id=\"5da19e7\">\n    \t\t\t<p class=\"wpp-mono e-paragraph-base e-default-p\" data-interaction-id=\"c1d28e7\" data-e-type=\"widget\" data-id=\"c1d28e7\">SERVICES<\/p>\n\t\t\t\t\t<p class=\"wpp-strong wpp-mt-4 e-paragraph-base e-default-p\" data-interaction-id=\"52b16db\" data-e-type=\"widget\" data-id=\"52b16db\">Redesign \u00b7 Lead generation \u00b7 Local SEO \u00b7 GEO \u00b7 Content<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1892ad8 e-con e-atomic-element e-flexbox-base e-default-div wpp-stack \" data-id=\"1892ad8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1892ad8\" data-e-type=\"e-flexbox\" data-id=\"1892ad8\">\n    \t\t\t<p class=\"wpp-mono e-paragraph-base e-default-p\" data-interaction-id=\"11bd860\" data-e-type=\"widget\" data-id=\"11bd860\">TECHNOLOGY<\/p>\n\t\t\t\t\t<p class=\"wpp-strong wpp-mt-4 e-paragraph-base e-default-p\" data-interaction-id=\"83950f7\" data-e-type=\"widget\" data-id=\"83950f7\">Mobile-first \u00b7 Schema.org<\/p>\n\t\t\n<\/div>\n\n<\/aside>\n<div class=\"elementor-element elementor-element-03667eb e-con e-atomic-element e-flexbox-base e-default-div wpp-prose-col \" data-id=\"03667eb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"03667eb\" data-e-type=\"e-flexbox\" data-id=\"03667eb\">\n    <div class=\"elementor-element elementor-element-cdc17ea e-con e-atomic-element e-flexbox-base e-default-div wpp-stack \" data-id=\"cdc17ea\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"cdc17ea\" data-e-type=\"e-flexbox\" data-id=\"cdc17ea\">\n    \t\t\t<h2 data-interaction-id=\"dc689e4\" class=\"wpp-h2-prose e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"dc689e4\">The starting point<\/h2>\n\t\t\t\t\t<p class=\"wpp-prose wpp-mt-14 e-paragraph-base e-default-p\" data-interaction-id=\"152639c\" data-e-type=\"widget\" data-id=\"152639c\">ELAN AG from Oberglatt plans, builds and maintains plumbing, heating and ventilation systems in the Canton of Zurich, with an additional service point in Erlenbach. The previous website was very sparse: a slogan, three services and the contact details. There were no detail pages on the services, no clearly named service area and no easy way to request a quote. Photovoltaics as a new offering did not appear at all.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e7660d7 e-con e-atomic-element e-flexbox-base e-default-div wpp-stack \" data-id=\"e7660d7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e7660d7\" data-e-type=\"e-flexbox\" data-id=\"e7660d7\">\n    \t\t\t<h2 data-interaction-id=\"30f902d\" class=\"wpp-h2-prose e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"30f902d\">Our approach<\/h2>\n\t\t\t\t\t<p class=\"wpp-prose wpp-mt-14 e-paragraph-base e-default-p\" data-interaction-id=\"0e95622\" data-e-type=\"widget\" data-id=\"0e95622\">We redesigned the website and built a structure with dedicated pages for plumbing, heating &amp; heat pumps, photovoltaics and ventilation, plus about us, service area, references, careers and contact. \u201cRequest a quote\u201d sits in the header, and an enquiry button \u201cHow can we help?\u201d leads with one click to a quote, a call or a question. A service area with twelve towns from Zurich to Winterthur, regional titles and descriptions, and structured company data take care of local rankings and AI search. The photos from the old website were carried over. Our approach for the industry: <a href=\"\/en\/website-heating-plumbing\/\">Websites for heating &amp; plumbing businesses<\/a>.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-9e81dba e-con e-atomic-element e-flexbox-base e-default-section wpp-section-surface \" data-id=\"9e81dba\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9e81dba\" data-e-type=\"e-flexbox\" data-id=\"9e81dba\">\n    <div class=\"elementor-element elementor-element-bb24d1c e-con e-atomic-element e-flexbox-base e-default-div wpp-gallery \" data-id=\"bb24d1c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"bb24d1c\" data-e-type=\"e-flexbox\" data-id=\"bb24d1c\">\n    <div class=\"elementor-element elementor-element-84136f5 e-con e-atomic-element e-flexbox-base e-default-div wpp-media-45r e-84136f5-nobg \" data-id=\"84136f5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"84136f5\" data-e-type=\"e-flexbox\" data-id=\"84136f5\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img wpp-img-fill e-dafabe6-fx\" data-interaction-id=\"dafabe6\" data-e-type=\"widget\" data-id=\"dafabe6\" id=\"631\" src=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-mobil-phone.webp\" width=\"407\" height=\"844\" srcset=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-mobil-phone.webp 407w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-mobil-phone-145x300.webp 145w\" alt=\"Mobile Ansicht der ELAN AG Website mit Anfrage-Button \u201eWie k\u00f6nnen wir helfen?\u201c\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-58fde17 e-con e-atomic-element e-flexbox-base e-default-div wpp-gallery-col \" data-id=\"58fde17\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"58fde17\" data-e-type=\"e-flexbox\" data-id=\"58fde17\">\n    <div class=\"elementor-element elementor-element-b31f9e7 e-con e-atomic-element e-flexbox-base e-default-div wpp-media-1610r \" data-id=\"b31f9e7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b31f9e7\" data-e-type=\"e-flexbox\" data-id=\"b31f9e7\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img wpp-img-fill e-ccd1390-fx\" data-interaction-id=\"ccd1390\" data-e-type=\"widget\" data-id=\"ccd1390\" id=\"632\" src=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-dienstleistungen.webp\" width=\"1440\" height=\"800\" srcset=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-dienstleistungen.webp 1440w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-dienstleistungen-300x167.webp 300w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-dienstleistungen-1024x569.webp 1024w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-dienstleistungen-768x427.webp 768w\" alt=\"Dienstleistungen der ELAN AG: Sanit\u00e4r, Heizung, Photovoltaik und L\u00fcftung\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-b47ab6b e-con e-atomic-element e-flexbox-base e-default-div wpp-media-1610r \" data-id=\"b47ab6b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b47ab6b\" data-e-type=\"e-flexbox\" data-id=\"b47ab6b\">\n    \t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img wpp-img-fill e-98e78e5-fx\" data-interaction-id=\"98e78e5\" data-e-type=\"widget\" data-id=\"98e78e5\" id=\"633\" src=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-einsatzgebiet.webp\" width=\"1440\" height=\"440\" srcset=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-einsatzgebiet.webp 1440w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-einsatzgebiet-300x92.webp 300w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-einsatzgebiet-1024x313.webp 1024w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-elan-ag-einsatzgebiet-768x235.webp 768w\" alt=\"Einsatzgebiet der ELAN AG: Z\u00fcrich, Winterthur und die Region\"\/>\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-8b77f8b e-con e-atomic-element e-flexbox-base e-default-section wpp-section-white \" data-id=\"8b77f8b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8b77f8b\" data-e-type=\"e-flexbox\" data-id=\"8b77f8b\">\n    <div class=\"elementor-element elementor-element-7bb8206 e-con e-atomic-element e-flexbox-base e-default-div wpp-container \" data-id=\"7bb8206\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7bb8206\" data-e-type=\"e-flexbox\" data-id=\"7bb8206\">\n    <div class=\"elementor-element elementor-element-a7d5f93 e-con e-atomic-element e-flexbox-base e-default-div wpp-section-head-narrow \" data-id=\"a7d5f93\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a7d5f93\" data-e-type=\"e-flexbox\" data-id=\"a7d5f93\">\n    \t\t\t<h2 data-interaction-id=\"7bf508e\" class=\"wpp-h2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"7bf508e\">Before and after: what specifically changed.<\/h2>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-74ce114 e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-grid-3 \" data-id=\"74ce114\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"74ce114\" data-e-type=\"e-flexbox\" data-id=\"74ce114\">\n    <div class=\"elementor-element elementor-element-a254dba e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"a254dba\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a254dba\" data-e-type=\"e-flexbox\" data-id=\"a254dba\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"e19d890\" data-e-type=\"widget\" data-id=\"e19d890\">LEAD GENERATION<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"81a4859\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"81a4859\">Quote with one click<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"56d1b80\" data-e-type=\"widget\" data-id=\"56d1b80\">Before: only \u201cGet in touch\u201d on the home page. Now: \u201cRequest a quote\u201d in the header and an enquiry button with three paths: quote, call or question.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-711f6ba e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"711f6ba\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"711f6ba\" data-e-type=\"e-flexbox\" data-id=\"711f6ba\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"0c3365f\" data-e-type=\"widget\" data-id=\"0c3365f\">SERVICES<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"d495d85\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"d495d85\">One page per service<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"4b46634\" data-e-type=\"widget\" data-id=\"4b46634\">Before: three keywords without details. Now: dedicated pages for plumbing, heating &amp; heat pumps, photovoltaics and ventilation.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6b56e86 e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"6b56e86\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6b56e86\" data-e-type=\"e-flexbox\" data-id=\"6b56e86\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"fcb7112\" data-e-type=\"widget\" data-id=\"fcb7112\">LOCAL SEO<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"7364ec8\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"7364ec8\">Service area clearly named<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"22f9d06\" data-e-type=\"widget\" data-id=\"22f9d06\">Before: only the address in Oberglatt. Now: Zurich, Winterthur, B\u00fclach, Kloten, D\u00fcbendorf, Uster, K\u00fcsnacht and other towns on a dedicated page.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-57b0a8f e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"57b0a8f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"57b0a8f\" data-e-type=\"e-flexbox\" data-id=\"57b0a8f\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"622fb71\" data-e-type=\"widget\" data-id=\"622fb71\">GEO<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"8585b1b\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"8585b1b\">Understandable for AI assistants<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"6dabe3d\" data-e-type=\"widget\" data-id=\"6dabe3d\">Before: hardly any content an AI could quote. Now: clear statements on services and region plus structured company data for ChatGPT, Gemini and co.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d388717 e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"d388717\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d388717\" data-e-type=\"e-flexbox\" data-id=\"d388717\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"75b0e27\" data-e-type=\"widget\" data-id=\"75b0e27\">NEW OFFERING<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"cc5b7b5\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"cc5b7b5\">Photovoltaics plus heat pump<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"1c52248\" data-e-type=\"widget\" data-id=\"1c52248\">Before: photovoltaics was missing. Now: a dedicated page and a note on the home page on how solar power and heat pumps work together. See also <a href=\"\/en\/website-solar\/\">Websites for solar businesses<\/a>.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c4f1da8 e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"c4f1da8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c4f1da8\" data-e-type=\"e-flexbox\" data-id=\"c4f1da8\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"b8e671e\" data-e-type=\"widget\" data-id=\"b8e671e\">TRUST<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"8353813\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"8353813\">A company with a face<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"8725a55\" data-e-type=\"widget\" data-id=\"8725a55\">Before: hardly any information about the business. Now: mission statement, a quote from management, references and a careers page.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-2ff326f e-con e-atomic-element e-flexbox-base e-default-section wpp-section-flush-white \" data-id=\"2ff326f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2ff326f\" data-e-type=\"e-flexbox\" data-id=\"2ff326f\">\n    <div class=\"elementor-element elementor-element-2f7e816 e-con e-atomic-element e-flexbox-base e-default-div wpp-nav-row \" data-id=\"2f7e816\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2f7e816\" data-e-type=\"e-flexbox\" data-id=\"2f7e816\">\n    \t\t\t<a href=\"\/en\/case-studies\/\" target=\"_self\" class=\"wpp-link-back e-button-base e-default-a\" data-interaction-id=\"4dce9aa\" data-e-type=\"widget\" data-id=\"4dce9aa\">\n\t\u2190 All case studies\n<\/a>\n\t\t\t\t\t<a href=\"\/en\/case-study-photovoltaics-zurich\/\" target=\"_self\" class=\"wpp-link-next e-button-base e-default-a\" data-interaction-id=\"6aea10e\" data-e-type=\"widget\" data-id=\"6aea10e\">\n\tNext project: Photovoltaik Z\u00fcrich \u2192\n<\/a>\n\t\t\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-0179cd8 e-con e-atomic-element e-flexbox-base e-default-section wpp-section-white \" data-id=\"0179cd8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"0179cd8\" data-e-type=\"e-flexbox\" data-id=\"0179cd8\">\n    <div class=\"elementor-element elementor-element-34ec9c5 e-con e-atomic-element e-flexbox-base e-default-div wpp-container \" data-id=\"34ec9c5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"34ec9c5\" data-e-type=\"e-flexbox\" data-id=\"34ec9c5\">\n    <div class=\"elementor-element elementor-element-77c8586 e-con e-atomic-element e-flexbox-base e-default-div wpp-section-head-narrow \" data-id=\"77c8586\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"77c8586\" data-e-type=\"e-flexbox\" data-id=\"77c8586\">\n    \t\t\t<h2 data-interaction-id=\"dc7974a\" class=\"wpp-h2 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"dc7974a\">What other building services businesses can take away.<\/h2>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-4760e02 e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-grid-3 \" data-id=\"4760e02\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4760e02\" data-e-type=\"e-flexbox\" data-id=\"4760e02\">\n    <div class=\"elementor-element elementor-element-3f6bdbe e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"3f6bdbe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3f6bdbe\" data-e-type=\"e-flexbox\" data-id=\"3f6bdbe\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"822ab5d\" data-e-type=\"widget\" data-id=\"822ab5d\">01<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"d8927f5\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"d8927f5\">Quote instead of contact form<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"e71c6f4\" data-e-type=\"widget\" data-id=\"e71c6f4\">\u201cRequest a quote\u201d addresses exactly the visitor's intent. That feels more committed than a generic contact form.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3683810 e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"3683810\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3683810\" data-e-type=\"e-flexbox\" data-id=\"3683810\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"e47cf2b\" data-e-type=\"widget\" data-id=\"e47cf2b\">02<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"ce193c8\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"ce193c8\">Enquiry button with options<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"238c9c2\" data-e-type=\"widget\" data-id=\"238c9c2\">Quote, call or question: people who can choose how to get in touch are more likely to enquire. The button stays visible on every page.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5b5a013 e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"5b5a013\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5b5a013\" data-e-type=\"e-flexbox\" data-id=\"5b5a013\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"bbbf284\" data-e-type=\"widget\" data-id=\"bbbf284\">03<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"e51ca4f\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"e51ca4f\">One page per service<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"09348df\" data-e-type=\"widget\" data-id=\"09348df\">Plumbing, heating, photovoltaics and ventilation have their own pages. That way Google can assign and display each service individually.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-a68e6c7 e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"a68e6c7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a68e6c7\" data-e-type=\"e-flexbox\" data-id=\"a68e6c7\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"73d53c4\" data-e-type=\"widget\" data-id=\"73d53c4\">04<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"f015a27\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"f015a27\">Region in title and text<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"0b84a6f\" data-e-type=\"widget\" data-id=\"0b84a6f\">\u201cZurich and Winterthur\u201d appears in the page title and copy. Together with the service area page, this strengthens local visibility.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-4e931a0 e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"4e931a0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4e931a0\" data-e-type=\"e-flexbox\" data-id=\"4e931a0\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"f002ace\" data-e-type=\"widget\" data-id=\"f002ace\">05<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"53b63d2\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"53b63d2\">Make new services visible<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"858fd58\" data-e-type=\"widget\" data-id=\"858fd58\">Photovoltaics is linked with the heat pump. That way existing heating customers find the new offering directly.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-978a70f e-con e-atomic-element e-flexbox-base e-default-div wpp-tile-lg \" data-id=\"978a70f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"978a70f\" data-e-type=\"e-flexbox\" data-id=\"978a70f\">\n    \t\t\t<p class=\"wpp-num-mono-lg e-paragraph-base e-default-p\" data-interaction-id=\"43b45b0\" data-e-type=\"widget\" data-id=\"43b45b0\">06<\/p>\n\t\t\t\t\t<h3 data-interaction-id=\"46d7c25\" class=\"wpp-h3-card wpp-mt-28 e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"46d7c25\">Maintain structured data<\/h3>\n\t\t\t\t\t<p class=\"wpp-body-sm wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"70ada35\" data-e-type=\"widget\" data-id=\"70ada35\">Company data with head office and service point as Schema.org markup help search engines and AI assistants identify the business unambiguously.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-53ce1c9 e-con e-atomic-element e-flexbox-base e-default-section wpp-section-white \" data-id=\"53ce1c9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"53ce1c9\" data-e-type=\"e-flexbox\" data-id=\"53ce1c9\">\n    <div class=\"elementor-element elementor-element-0210e59 e-con e-atomic-element e-flexbox-base e-default-div wpp-container-narrow \" data-id=\"0210e59\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"0210e59\" data-e-type=\"e-flexbox\" data-id=\"0210e59\">\n    \t\t\t<h2 data-interaction-id=\"c433633\" class=\"wpp-h2-md wpp-mb-24 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"c433633\">Frequently asked questions<\/h2>\n\t\t<div class=\"elementor-element elementor-element-014d22f e-con e-atomic-element e-flexbox-base e-default-div wpp-faq \" data-id=\"014d22f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"014d22f\" data-e-type=\"e-flexbox\" data-id=\"014d22f\">\n    <div class=\"elementor-element elementor-element-3dbdb0c e-con e-atomic-element e-flexbox-base e-default-div wpp-faq-item \" data-id=\"3dbdb0c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3dbdb0c\" data-e-type=\"e-flexbox\" data-id=\"3dbdb0c\">\n    \t\t\t<h3 data-interaction-id=\"a2165d6\" class=\"wpp-faq-q e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"a2165d6\">Why a dedicated page per service?<\/h3>\n\t\t\t\t\t<p class=\"wpp-faq-a e-paragraph-base e-default-p\" data-interaction-id=\"81e9c2e\" data-e-type=\"widget\" data-id=\"81e9c2e\">Anyone searching for \u201cheat pump Zurich\u201d or \u201cplumbing Winterthur\u201d expects a matching page. Dedicated service pages rank better and lead directly to an enquiry.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-f3431f6 e-con e-atomic-element e-flexbox-base e-default-div wpp-faq-item \" data-id=\"f3431f6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f3431f6\" data-e-type=\"e-flexbox\" data-id=\"f3431f6\">\n    \t\t\t<h3 data-interaction-id=\"c6a3d34\" class=\"wpp-faq-q e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"c6a3d34\">How does the website help with local Google rankings in the Canton of Zurich?<\/h3>\n\t\t\t\t\t<p class=\"wpp-faq-a e-paragraph-base e-default-p\" data-interaction-id=\"7e96643\" data-e-type=\"widget\" data-id=\"7e96643\">A service area page with concrete towns, the region in titles and copy, consistent company data and a well-maintained Google Business Profile show Google where the business is relevant. We show how this works in detail on our <a href=\"\/en\/seo\/\">SEO &amp; Local SEO<\/a> page.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-8285f45 e-con e-atomic-element e-flexbox-base e-default-div wpp-faq-item \" data-id=\"8285f45\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8285f45\" data-e-type=\"e-flexbox\" data-id=\"8285f45\">\n    \t\t\t<h3 data-interaction-id=\"233232c\" class=\"wpp-faq-q e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"233232c\">What does GEO mean for a building services business?<\/h3>\n\t\t\t\t\t<p class=\"wpp-faq-a e-paragraph-base e-default-p\" data-interaction-id=\"b85c344\" data-e-type=\"widget\" data-id=\"b85c344\">GEO (Generative Engine Optimization) ensures that AI assistants such as ChatGPT or Gemini can understand and recommend the business. This requires clear statements on services, region and contacts as well as structured data. More on our <a href=\"\/en\/geo\/\">GEO \/ AI Search<\/a> page.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-a9594db e-con e-atomic-element e-flexbox-base e-default-section wpp-section-surface \" data-id=\"a9594db\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a9594db\" id=\"anfrage\" data-e-type=\"e-flexbox\" data-id=\"a9594db\">\n    <div class=\"elementor-element elementor-element-2ffba25 e-con e-atomic-element e-flexbox-base e-default-div wpp-container \" data-id=\"2ffba25\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2ffba25\" data-e-type=\"e-flexbox\" data-id=\"2ffba25\">\n    <div class=\"elementor-element elementor-element-d825691 e-con e-atomic-element e-flexbox-base e-default-div wpp-contact-grid \" data-id=\"d825691\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d825691\" data-e-type=\"e-flexbox\" data-id=\"d825691\">\n    <div class=\"elementor-element elementor-element-52b89ba e-con e-atomic-element e-flexbox-base e-default-div wpp-stack \" data-id=\"52b89ba\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"52b89ba\" data-e-type=\"e-flexbox\" data-id=\"52b89ba\">\n    \t\t\t<h2 data-interaction-id=\"6fbaf4b\" class=\"wpp-h2-md e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"6fbaf4b\">Planning a similar project?<\/h2>\n\t\t\t\t\t<p class=\"wpp-lead wpp-mt-20 e-paragraph-base e-default-p\" data-interaction-id=\"fb605d2\" data-e-type=\"widget\" data-id=\"fb605d2\">Tell us briefly about your business and your goals. In a free initial call we'll show you what is possible for you and what it costs.<\/p>\n\t\t<div class=\"elementor-element elementor-element-6913f99 e-con e-atomic-element e-flexbox-base e-default-div wpp-mt-36 wpp-form-card \" data-id=\"6913f99\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6913f99\" id=\"anfrage-formular\" data-e-type=\"e-flexbox\" data-id=\"6913f99\">\n    \t\t<div class=\"elementor-element elementor-element-505932b elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"505932b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next \\u2192&quot;,&quot;step_previous_label&quot;:&quot;\\u2190 Back&quot;,&quot;step_type&quot;:&quot;progress_bar&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Kurzanfrage \u2013 Case Study ELAN AG\" aria-label=\"Kurzanfrage \u2013 Case Study ELAN AG\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"967\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"505932b\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"First and last name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-firma elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-firma\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCompany\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[firma]\" id=\"form-field-firma\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your company\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"name@company.com\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-telefon elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-telefon\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[telefon]\" id=\"form-field-telefon\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"For follow-up questions (optional)\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-website elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-website\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCurrent website (optional)\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[website]\" id=\"form-field-website\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"www.your-company.com\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-nachricht elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nachricht\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWhat is it about? (optional)\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[nachricht]\" id=\"form-field-nachricht\" rows=\"3\" placeholder=\"Services, goals, timeframe \u2026\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-quelle elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[quelle]\" id=\"form-field-quelle\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Case Study ELAN AG\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-datenschutz elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-datenschutz\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPrivacy policy\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[datenschutz]\" id=\"form-field-datenschutz\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-datenschutz\">I agree to the processing of my data in accordance with the <a href=\"\/en\/privacy-policy\/\">privacy policy<\/a>.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-recaptcha elementor-col-100 recaptcha_v3-inline\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-recaptcha\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcKVf0tAAAAABCuFCIhBhs9STHcNyq7EO96U9mE\" data-type=\"v3\" data-action=\"Form\" data-badge=\"inline\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request free initial consultation<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type='hidden' name='lang' value='en-us' \/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<aside class=\"elementor-element elementor-element-56603e5 e-con e-atomic-element e-flexbox-base e-default-aside wpp-aside \" data-id=\"56603e5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"56603e5\" data-e-type=\"e-flexbox\" data-id=\"56603e5\">\n    <div class=\"elementor-element elementor-element-df0fd39 e-con e-atomic-element e-flexbox-base e-default-div wpp-card-dark \" data-id=\"df0fd39\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"df0fd39\" data-e-type=\"e-flexbox\" data-id=\"df0fd39\">\n    <div class=\"elementor-element elementor-element-1686beb e-con e-atomic-element e-flexbox-base e-default-div wpp-media-43 \" data-id=\"1686beb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1686beb\" data-e-type=\"e-flexbox\" data-id=\"1686beb\">\n    \t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img wpp-img-fill\" data-interaction-id=\"bda34d2\" data-e-type=\"widget\" data-id=\"bda34d2\" id=\"201\" src=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-kt-person.webp\" width=\"806\" height=\"623\" srcset=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-kt-person.webp 806w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-kt-person-300x232.webp 300w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-kt-person-768x594.webp 768w\" alt=\"Pascal Weidenbach, Ansprechpartner bei WPressProfis\"\/>\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-036d16d e-con e-atomic-element e-flexbox-base e-default-div wpp-contact-person \" data-id=\"036d16d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"036d16d\" data-e-type=\"e-flexbox\" data-id=\"036d16d\">\n    \t\t\t<p class=\"wpp-mono-caps-teal e-paragraph-base e-default-p\" data-interaction-id=\"1fa2865\" data-e-type=\"widget\" data-id=\"1fa2865\">Your contact<\/p>\n\t\t\t\t\t<p class=\"wpp-name-dark wpp-mt-8 e-paragraph-base e-default-p\" data-interaction-id=\"673870b\" data-e-type=\"widget\" data-id=\"673870b\">Pascal Weidenbach<\/p>\n\t\t\t\t\t<p class=\"wpp-body-dark wpp-mt-2 e-paragraph-base e-default-p\" data-interaction-id=\"cd61216\" data-e-type=\"widget\" data-id=\"cd61216\">New projects &amp; initial consultation<\/p>\n\t\t<div class=\"elementor-element elementor-element-820bbbb e-con e-atomic-element e-flexbox-base e-default-div wpp-check-list-dark wpp-mt-20 \" data-id=\"820bbbb\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"820bbbb\" data-e-type=\"e-flexbox\" data-id=\"820bbbb\">\n    <div class=\"elementor-element elementor-element-8d4e1f5 e-con e-atomic-element e-flexbox-base e-default-div wpp-check-item \" data-id=\"8d4e1f5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8d4e1f5\" data-e-type=\"e-flexbox\" data-id=\"8d4e1f5\">\n    \t\t\t<p class=\"wpp-mark-teal e-paragraph-base e-default-p\" data-interaction-id=\"61348b9\" data-e-type=\"widget\" data-id=\"61348b9\">\u2713<\/p>\n\t\t\t\t\t<p class=\"wpp-check-text-dark e-paragraph-base e-default-p\" data-interaction-id=\"121d143\" data-e-type=\"widget\" data-id=\"121d143\">Free and without obligation<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5fb6de8 e-con e-atomic-element e-flexbox-base e-default-div wpp-check-item \" data-id=\"5fb6de8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5fb6de8\" data-e-type=\"e-flexbox\" data-id=\"5fb6de8\">\n    \t\t\t<p class=\"wpp-mark-teal e-paragraph-base e-default-p\" data-interaction-id=\"db38c94\" data-e-type=\"widget\" data-id=\"db38c94\">\u2713<\/p>\n\t\t\t\t\t<p class=\"wpp-check-text-dark e-paragraph-base e-default-p\" data-interaction-id=\"2620217\" data-e-type=\"widget\" data-id=\"2620217\">Personal point of contact<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-f1e3531 e-con e-atomic-element e-flexbox-base e-default-div wpp-check-item \" data-id=\"f1e3531\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f1e3531\" data-e-type=\"e-flexbox\" data-id=\"f1e3531\">\n    \t\t\t<p class=\"wpp-mark-teal e-paragraph-base e-default-p\" data-interaction-id=\"7ded560\" data-e-type=\"widget\" data-id=\"7ded560\">\u2713<\/p>\n\t\t\t\t\t<p class=\"wpp-check-text-dark e-paragraph-base e-default-p\" data-interaction-id=\"72a85e7\" data-e-type=\"widget\" data-id=\"72a85e7\">Quick analysis of your current website<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-33ce50b e-con e-atomic-element e-flexbox-base e-default-div wpp-contact-box \" data-id=\"33ce50b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"33ce50b\" data-e-type=\"e-flexbox\" data-id=\"33ce50b\">\n    \t\t\t<p class=\"wpp-strong e-paragraph-base e-default-p\" data-interaction-id=\"e6763a2\" data-e-type=\"widget\" data-id=\"e6763a2\">Prefer direct contact?<\/p>\n\t\t\t\t\t<a href=\"https:\/\/wa.me\/447537144273\" target=\"_self\" class=\"wpp-btn-teal wpp-btn-block e-button-base e-default-a\" data-interaction-id=\"0d84ed0\" data-e-type=\"widget\" data-id=\"0d84ed0\">\n\tStart WhatsApp chat\n<\/a>\n\t\t\t\t\t<a href=\"mailto:kontakt@wpressprofis.de\" target=\"_self\" class=\"wpp-btn-outline wpp-btn-block e-button-base e-default-a\" data-interaction-id=\"1c28326\" data-e-type=\"widget\" data-id=\"1c28326\">\n\tkontakt@wpressprofis.de\n<\/a>\n\t\t\t\t\t<p class=\"wpp-fineprint wpp-text-center e-paragraph-base e-default-p\" data-interaction-id=\"9fae629\" data-e-type=\"widget\" data-id=\"9fae629\">WhatsApp: +44 7537 144273<\/p>\n\t\t\n<\/div>\n\n<\/aside>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-13bccab e-con e-atomic-element e-flexbox-base e-default-section wpp-cta-section \" data-id=\"13bccab\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"13bccab\" data-e-type=\"e-flexbox\" data-id=\"13bccab\">\n    <div class=\"elementor-element elementor-element-ff01c9d e-con e-atomic-element e-flexbox-base e-default-div wpp-cta \" data-id=\"ff01c9d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ff01c9d\" data-e-type=\"e-flexbox\" data-id=\"ff01c9d\">\n    <div class=\"elementor-element elementor-element-8d66bc1 e-con e-atomic-element e-flexbox-base e-default-div wpp-cta-body \" data-id=\"8d66bc1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8d66bc1\" data-e-type=\"e-flexbox\" data-id=\"8d66bc1\">\n    \t\t\t\n<hr class=\"wpp-accent-bar e-divider-base\" data-interaction-id=\"d390440\" data-e-type=\"widget\" data-id=\"d390440\" aria-hidden=\"true\" \/>\n\t\t\t\t\t<h2 data-interaction-id=\"fb9f5b1\" class=\"wpp-h2-display-dark wpp-mt-28 e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"fb9f5b1\">Results like these for your business?<\/h2>\n\t\t\t\t\t<p class=\"wpp-lead-dark wpp-mt-20 e-paragraph-base e-default-p\" data-interaction-id=\"24dd95e\" data-e-type=\"widget\" data-id=\"24dd95e\">We check for free where your biggest potential lies \u2013 on Google, in AI search and on your website.<\/p>\n\t\t<div class=\"elementor-element elementor-element-ba5b1ad e-con e-atomic-element e-flexbox-base e-default-div wpp-btn-row wpp-mt-36 \" data-id=\"ba5b1ad\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ba5b1ad\" data-e-type=\"e-flexbox\" data-id=\"ba5b1ad\">\n    \t\t\t<a href=\"\/en\/contact\/\" target=\"_self\" class=\"wpp-btn-teal e-button-base e-default-a\" data-interaction-id=\"4e3fc01\" data-e-type=\"widget\" data-id=\"4e3fc01\">\n\tFree initial consultation\n<\/a>\n\t\t\t\t\t<a href=\"\/en\/website-check\/\" target=\"_self\" class=\"wpp-btn-ghost-dark e-button-base e-default-a\" data-interaction-id=\"771470f\" data-e-type=\"widget\" data-id=\"771470f\">\n\tStart website check\n<\/a>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e315781 e-con e-atomic-element e-flexbox-base e-default-div wpp-cta-checks wpp-mt-28 \" data-id=\"e315781\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e315781\" data-e-type=\"e-flexbox\" data-id=\"e315781\">\n    \t\t\t<p class=\"wpp-cta-check e-paragraph-base e-default-p\" data-interaction-id=\"55519a1\" data-e-type=\"widget\" data-id=\"55519a1\">\u2713 Free &amp; no obligation<\/p>\n\t\t\t\t\t<p class=\"wpp-cta-check e-paragraph-base e-default-p\" data-interaction-id=\"5fcbc21\" data-e-type=\"widget\" data-id=\"5fcbc21\">\u2713 Reply within 24 h<\/p>\n\t\t\t\t\t<p class=\"wpp-cta-check e-paragraph-base e-default-p\" data-interaction-id=\"dfa70fd\" data-e-type=\"widget\" data-id=\"dfa70fd\">\u2713 Personal point of contact<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-85543cf e-con e-atomic-element e-flexbox-base e-default-div wpp-cta-media \" data-id=\"85543cf\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"85543cf\" data-e-type=\"e-flexbox\" data-id=\"85543cf\">\n    \t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"e-image-base e-default-img wpp-img-fill\" data-interaction-id=\"512a4b2\" data-e-type=\"widget\" data-id=\"512a4b2\" id=\"6\" src=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-ab-cta.webp\" width=\"1200\" height=\"675\" srcset=\"https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-ab-cta.webp 1200w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-ab-cta-300x169.webp 300w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-ab-cta-1024x576.webp 1024w, https:\/\/wpressprofis.de\/wp-content\/uploads\/2026\/10\/wpp-ab-cta-768x432.webp 768w\" alt=\"Beraterin von WPressProfis im Kundengespr\u00e4ch\"\/>\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How we aligned the website of ELAN AG (plumbing, heating, photovoltaics and ventilation in the Canton of Zurich) with quote requests: service pages, enquiry button, Local SEO and 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