# More Heat Pump Enquiries via Your Website > How heating engineers and installers win more enquiries for heat pumps and heating replacement: service pages, subsidy info, Local SEO and enquiries with photos. Quelle: https://wpressprofis.de/en/heat-pump-enquiries-website/ --- # Website for heating engineers: how to get more heat pump enquiries By [elijah_weidenb](https://wpressprofis.de/en/author/elijah_weidenb/) / 11.10.2026 By **Pascal Weidenbach** , WPressProfisUpdated October 11, 20262 min read Key points at a glance - Heat pumps and heating replacement require a lot of advice. Customers research for a long time before they enquire. - A dedicated page per service with process, cost range and subsidy notes meets them in this phase. - A concretely named service area decides whether you are found for “heat pump + town”. - A form with photo upload of the boiler room saves you on-site appointments. For many homeowners, a heat pump is one of the biggest investments in their house. Accordingly, they research thoroughly: does it suit my older building? What does it cost? Which subsidies are available? Those who give good answers to this on their website not only get found, they also receive better-prepared enquiries. ## 1. A dedicated page for heat pumps A service overview with the keyword “heat pumps” is not enough. A dedicated page should explain which heat pump suits which building, what the process looks like from the first conversation to commissioning, what cost range customers can expect and what happens after installation. Additional pages for heating replacement, maintenance and combinations with photovoltaics are also worthwhile. ## 2. Explain subsidies clearly Subsidies are one of the most important topics before an enquiry. Explain the basics for your country and offer to help with the application: - **Germany:** heating subsidies via KfW and the requirements of the Building Energy Act (GEG). - **Austria:** federal and state subsidies for heating replacement. - **Switzerland:** the Buildings Programme and cantonal subsidies. Because conditions and subsidy rates change regularly, the page should show an “as of” date and someone in the business should be responsible for updates. ## 3. Name the service area concretely Homeowners search for “heat pump Osnabrück” or “heating replacement Winterthur”. Name your service area with concrete towns and build dedicated pages with local references for your most important towns. Our [HeizungsProfis case study](https://wpressprofis.de/en/case-study-heizungsprofis/) with 120 landing pages for services and towns in the Canton of Zurich shows what this looks like on a large scale. ## 4. Separate emergency service and renovation Someone with a burst pipe wants to call immediately. Someone planning a heat pump wants to read and compare. Both paths need their place: phone number and emergency service clearly visible for one, detailed service pages and a consultation form for the other. ## 5. Enquiry with photo upload A photo of the boiler room, the old boiler or the rating plate often already tells you whether an appointment is worthwhile and what you need to bring. A short form with upload, click-to-call and WhatsApp lowers the barrier for customers and saves you time. ## 6. Build trust Manufacturer certifications, master craftsman status, guild or association membership, real reference systems and Google reviews belong visibly on the page. In Switzerland, for example, membership of suissetec is a well-known signal. ## Terminology by country In Austria the trade is usually called “Installateur”; in Switzerland customers search for “Haustechnik” and request an “Offerte”. If you work in several countries, adapt page titles and copy accordingly. Our page [Websites for heating & plumbing businesses](https://wpressprofis.de/en/website-heating-plumbing/) shows what a website with these building blocks looks like. A practical example is the [ELAN AG case study](https://wpressprofis.de/en/case-study-elan-ag/) . Free initial consultation ## More enquiries for heat pumps and bathrooms? Tell us which services you want to expand and where your customers are. You'll get an honest assessment and a fixed-price quote. [Request a consultation](https://wpressprofis.de/en/contact/) [Free website check](https://wpressprofis.de/en/website-check/) Related - [Websites for heating & plumbing businesses →](https://wpressprofis.de/en/website-heating-plumbing/) - [HeizungsProfis case study →](https://wpressprofis.de/en/case-study-heizungsprofis/) - [Local SEO for trades →](https://wpressprofis.de/en/local-seo-trades/) [Local SEO for real estate agents: regional pages that bring sales mandates](https://wpressprofis.de/en/local-seo-real-estate-agents/) [Website for construction companies: presenting references the right way](https://wpressprofis.de/en/construction-website-references/)