# Estate Agent Website: How to Win More Owners > How estate agents win more sales mandates with their website: valuation request, sold references, guides for sellers and rules in DE, AT and CH. Quelle: https://wpressprofis.de/en/estate-agent-website-win-owners/ --- # Website for real estate agents: how to win more owners By [elijah_weidenb](https://wpressprofis.de/en/author/elijah_weidenb/) / 11.10.2026 By **Pascal Weidenbach** , WPressProfisUpdated October 11, 20263 min read Key points at a glance - Buyers find you via portals. Owners who want to sell find you via Google and referrals. - Your website should therefore address sellers above all. - The most important building blocks: valuation request, sold references, guides for sellers and a visible team. - Austria and Switzerland have different commission rules, which you should explain factually. Many estate agent websites are essentially a second property portal: current listings, search filters, contact form. That isn’t wrong, but it misses the actual goal. Buyers will find your properties via the big portals anyway. The bottleneck for most agencies isn’t buyers but owners who entrust you with their property. ## What owners want to know Anyone who wants to sell their house or flat asks different questions than a buyer: - What is my property worth? - Does this agent really know my area? - Have they successfully sold comparable properties? - How does a sale work, and what will it cost me? - Who am I actually trusting here? A good estate agent website answers exactly these questions. ## 1. The valuation request as the centrepiece The most important entry point for owners is the question of value. A guided form on property type, location, size, condition and desired timing of sale gives you a qualified enquiry. Word it as a request for your personal assessment, not as a binding valuation report. That is more honest and leads directly to a conversation. ## 2. Sold references Selected sold properties with location, a short story and, where appropriate, time on the market show owners that you are successful in their area. That convinces more than any self-promotion. Make sure not to publish any data that allows conclusions about sellers, and obtain their consent. ## 3. Show regional expertise Owners choose the agent who knows their market. Pages for your districts and towns with market knowledge, sold properties and contacts show this and at the same time get found in searches like “estate agent Bonn-Beuel” or “sell house Mödling”. Our guide [Local SEO for real estate agents](https://wpressprofis.de/en/local-seo-real-estate-agents/) explains how to build such pages. ## 4. Guides for sellers Many owners think about selling for months or years, for example after an inheritance, a separation or a move in old age. Articles on the process, required documents, inherited property or selling during a divorce meet them in this early phase. Those who already know you as a helpful source are more likely to call you later. ## 5. People instead of a logo On portals all agents look the same. Your website can show who you are: real team photos, qualifications, way of working and sales figures. Owners give a mandate to people, not to a logo. ## Explain commission factually, depending on the country The question about costs always comes up. Explain the rules factually for the country you work in: - **Germany:** For lettings, the “who orders pays” principle applies. When flats and single-family homes are sold to consumers, the commission is usually split between buyer and seller. - **Austria:** Since July 2023, the first client – usually the landlord – pays when rental flats are brokered. Separate maximum limits apply to sales. - **Switzerland:** The commission is freely negotiable and is usually borne by the seller. Transparency at this point builds trust and saves you many follow-up questions. Have specific wording legally reviewed if necessary. Our page [Websites for real estate agents](https://wpressprofis.de/en/website-real-estate-agents/) shows what an agent website with these building blocks looks like. Free initial consultation ## More owners who want to sell? Tell us in which towns you want more mandates. You'll get an honest assessment and a fixed-price quote. [Request a consultation](https://wpressprofis.de/en/contact/) [Free website check](https://wpressprofis.de/en/website-check/) Related - [Websites for real estate agents →](https://wpressprofis.de/en/website-real-estate-agents/) - [Local SEO for real estate agents →](https://wpressprofis.de/en/local-seo-real-estate-agents/) - [Content & Copywriting →](https://wpressprofis.de/en/content-copywriting/) [Solar website: explaining subsidies and feed-in in Germany, Austria and Switzerland](https://wpressprofis.de/en/solar-website-subsidies/) [Local SEO for real estate agents: regional pages that bring sales mandates](https://wpressprofis.de/en/local-seo-real-estate-agents/)