# Case Study Staufen THP: Redesign for Appointment Requests, Local SEO & GEO > How we redesigned the website of the mobile animal naturopathy practice Staufen THP (Göppingen district): clear appointment requests, understandable therapies, Local SEO and GEO. Quelle: https://wpressprofis.de/en/case-study-staufen-thp/ --- [Home](/) / [Case Studies](/en/case-studies/) / Staufen THP Case study · Mobile animal naturopathy Göppingen district # Staufen THP: redesign for more appointment requests with Local SEO & GEO ![Staufen THP Website Startseite: Mobile Tierheilpraxis im Kreis Göppingen](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-staufen-thp-desktop.webp) 1 click to the appointment request or call 4 steps: process clearly explained GEO optimized for ChatGPT, Gemini & Co. 6 towns in the service area around Göppingen CLIENT Staufen THP · Nathalie Wahl INDUSTRY Mobile animal naturopathy for horses SERVICES Redesign · Lead generation · Local SEO · GEO · Content TECHNOLOGY Mobile-first · Responsive design ## The starting point Nathalie Wahl treats horses on a mobile basis in the Göppingen district with osteopathy, physiotherapy, naturopathy and device-based therapy. The previous website had grown over many years: lots of valuable expertise, but an outdated design, long text pages and appointments only by phone or email. For horse owners it was hard to see what was offered, where treatments take place and how to get an appointment. ## Our approach We redesigned the website in calm natural tones and aligned it with appointment requests: “Request appointment” appears in the header, the intro and the closing of every page, with direct calling on mobile. The therapies are structured into osteopathy, physiotherapy and further therapies, and the process is explained in four steps. A clearly named service area with six towns, transparent prices and FAQs with concrete answers on duration, costs, travel and region take care of local rankings and AI search. The real photos and texts from the old website were carried over. ![Mobile Ansicht der Staufen THP Website mit Termin-Anfrage](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-staufen-thp-mobil-phone.webp) ![Ablauf in 4 Schritten und Einsatzgebiet der mobilen Pferdetherapie](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-staufen-thp-ablauf-einsatzgebiet.webp) ![Ganzheitlicher Ansatz: Nicht nur Symptome betrachten, sondern das ganze Pferd](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-staufen-thp-ansatz.webp) ## Before and after: what specifically changed. LEAD GENERATION ### Request an appointment on every page Before: “Call me or send an email” at the bottom of the page. Now: “Request appointment” in the header, the intro and the closing of every page. MOBILE ### Call with one tap Before: a design from the pre-smartphone era. Now: mobile-optimized, with a direct call and appointment button. LOCAL SEO ### Service area clearly named Before: only the address in Göppingen. Now: Göppingen, Schwäbisch Gmünd, Geislingen, Kirchheim unter Teck and Esslingen as the service area. GEO ### Answers for AI assistants Before: knowledge spread across long text pages and news. Now: FAQs with concrete answers on duration, prices, travel and region. SERVICES ### Three sections instead of a flood of pages Before: many individual therapy pages. Now: osteopathy, physiotherapy and further therapies clearly structured, with details where needed. TRANSPARENCY ### Prices and process out in the open Before: prices hard to find. Now: price overview, travel costs and a four-step process at a glance. [← All case studies](/en/case-studies/) [Next project: ELAN AG →](/en/case-study-elan-ag/) ## What other practices and therapists can take away. 01 ### One clear next step “Request appointment” is visible on every page. Visitors don't have to search for how to get in touch, and on mobile one tap is enough to call. 02 ### Structure services clearly Instead of many individual pages there are three clear sections. That way animal owners quickly find the right therapy and read on if needed. 03 ### Explain the process Enquiry, on-site appointment, treatment, follow-up: people who know the process are more likely to enquire. That takes away uncertainty, especially for first-time clients. 04 ### Name the service area explicitly Göppingen, Schwäbisch Gmünd, Geislingen, Kirchheim unter Teck and Esslingen are on the page. That helps Google and AI assistants with regional classification. 05 ### Answer prices and questions openly Transparent prices and FAQs on duration, travel and follow-up treatment answer the questions that would otherwise be asked on the phone. 06 ### Use existing content Real photos and years of expertise from the old website were carried over. That is more credible than stock images and strengthens the expertise. ## Frequently asked questions ### Why is a redesign worthwhile for a small practice? Because the website is often the first point of contact. A clear design, understandable services and a visible path to an appointment decide whether prospects call or keep searching. For practices treating people we have a dedicated page: [Websites for physiotherapy](/en/website-physiotherapy/) . ### How does a mobile practice get found locally on Google? Mobile businesses often have no walk-in customers at their location. That makes a clearly named service area, a well-maintained Google Business Profile with a service area and content that connects region and services all the more important. We show how this works in detail on our [SEO & Local SEO](/en/seo/) page. ### What does GEO bring an animal naturopathy practice? GEO (Generative Engine Optimization) ensures that AI assistants such as ChatGPT or Gemini can understand and recommend the practice. This requires concrete answers on therapies, process, prices and service area. More on our [GEO / AI Search](/en/geo/) page. ## Planning a similar project? Tell us briefly about your business and your goals. In a free initial call we'll show you what is possible for you and what it costs. ![Pascal Weidenbach, Ansprechpartner bei WPressProfis](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-kt-person.webp) Your contact Pascal Weidenbach New projects & initial consultation ✓ Free and without obligation ✓ Personal point of contact ✓ Quick analysis of your current website Prefer direct contact? [Start WhatsApp chat](https://wa.me/447537144273) [kontakt@wpressprofis.de](mailto:kontakt@wpressprofis.de) WhatsApp: +44 7537 144273 ## Results like these for your business? 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