# Case Study HeizungsProfis: AI Web Design, SEO & GEO

> HeizungsProfis AG, Canton of Zurich: new WordPress website with 120 SEO landing pages and GEO optimization. Starting point, approach and implementation.

Quelle: https://wpressprofis.de/en/case-study-heizungsprofis/

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HeizungsProfis AG

Case study · Heating & heat pumps

Canton of Zurich

# HeizungsProfis: new AI-assisted web design with SEO & GEO optimization

![Website der HeizungsProfis AG auf dem Bildschirm](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-cs-hero.webp)

120

SEO landing pages

GEO

optimized for ChatGPT, Gemini & Co.

WP

WordPress as foundation

ZH

Service area: Canton of Zurich

CLIENT

HeizungsProfis AG

INDUSTRY

Heating & heat pumps

SERVICES

Web design · SEO · Local SEO · GEO · Content

TECHNOLOGY

WordPress · Schema.org

## The starting point

HeizungsProfis AG specializes in heat pumps and heating renovation in the Canton of Zurich. The goal was a modern website that gets found for searches for services and towns in the region – on Google and in AI search – and leads visitors straight to an enquiry.

## Our approach

We rebuilt the website on WordPress and developed an SEO structure with 120 landing pages: for individual services such as heat pumps and heating renovation as well as for the towns in the catchment area. Structured data, FAQs and unambiguous company information also make the content understandable for AI search such as ChatGPT, Gemini and Google AI Overviews (GEO).

![Mobile Ansicht der Website der HeizungsProfis AG](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-heizungsprofis-mobil-phone.webp)

![Website der HeizungsProfis AG: Übersicht der Luft-Wasser-Wärmepumpen mit Richtpreisen](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-heizungsprofis-waermepumpen.webp)

![Heizkostenrechner auf der Website der HeizungsProfis AG](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-heizungsprofis-heizkostenrechner.webp)

![S. Veljanoski, Geschäftsführer der HeizungsProfis AG](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-cs-portrait.webp)

“Our new website doesn't just look far more professional – we now regularly receive qualified enquiries through Google.”

**S. Veljanoski**  · Managing Director, HeizungsProfis AG

  [← All case studies](/en/case-studies/)   [Next project: Gashi Montagen →](/en/case-study-gashi-montagen/)

## What other businesses can take away.

01

### One page per service

Heat pump, heating replacement, maintenance: every service gets its own page with its own search terms.

02

### Regional pages with substance

Location pages only work with real content such as service area, references and a local contact.

03

### Maintain your business profile

Categories, services, photos and reviews in your Google Business Profile are often as important for Local SEO as the website. More under  [SEO & Local SEO](/en/seo/) .

04

### Answer questions

FAQs on costs, subsidies and process meet searchers where they hesitate – on Google and in AI search.

05

### Make enquiring easy

Few fields, click-to-call and WhatsApp lower the barrier to first contact.

06

### Measure what matters

Enquiries and calls instead of just visitor numbers: this shows which pages really bring in jobs.

## Frequently asked questions

### Can this approach be transferred to other industries?

Yes. Service pages, regional content, a well-maintained business profile and a simple enquiry work for almost every local business. More on our pages  [Websites for heating & plumbing businesses](/en/website-heating-plumbing/)  and  [Industries](/en/industries/) .

### How long does a comparable relaunch take?

That depends on the number of service and regional pages. We set the exact schedule in the initial call.

### How much does a comparable project cost?

Projects with several service and regional pages usually fall into the Business or Growth package, i.e. from €2,990 or from €5,990 at a fixed price. You can find all packages on our  [pricing page](/en/pricing/) .

## Planning a similar project?

Tell us briefly about your business and your goals. In a free initial call we'll show you what is possible for you and what it costs.

![Pascal Weidenbach, Ansprechpartner bei WPressProfis](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-kt-person.webp)

Your contact

Pascal Weidenbach

New projects & initial consultation

✓

Free and without obligation

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Personal point of contact

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Quick analysis of your current website

Prefer direct contact?

  [Start WhatsApp chat](https://wa.me/447537144273)   [kontakt@wpressprofis.de](mailto:kontakt@wpressprofis.de)

WhatsApp: +44 7537 144273

## Results like these for your business?

We check for free where your biggest potential lies – on Google, in AI search and on your website.

  [Free initial consultation](/en/contact/)   [Start website check](/en/website-check/)

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✓ Reply within 24 h

✓ Personal point of contact

![Beraterin von WPressProfis im Kundengespräch](https://wpressprofis.de/wp-content/uploads/2026/10/wpp-ab-cta.webp)